Al Ahli TV "Mobile application"

Overview
Mobile application gathers all Al Ahli related content, news, matched, scores, football scores & more.
The no. 1 sports club in Egypt
First sports club that launched TV channel in Egypt
Over 20 Millions of Al –Ahly football fans

Problem
Having their exclusive copyrighted content that could be converted to mobile compatible versions but not used as a digital content before
The need to approach digital football fans as they Constitutes a large proportion of viewers of the channel

Solution
Develop Al Ahly TV ODP with variable highly attractive features:
Free news (highlights, this day in history, promotions)
7 valuable selected subscription service that satisfied all the football fans needs(news, in match, league results, Deals and injuries, other sports in Al-Ahly club,… )
Auto renewal mechanism within the SMS subscription service
Digital content downloads for the TV valuable content  video and audio (golden goals, ahly cheers , wallpapers, classic goals…..)
Commenting mechanism
Free voting service for all the striking events
Monthly 3 free digital downloads

Results:
41503 Download for the ODP
5000 Subscription in the different channels
25,328 content downloads

Al Masry alyoum "Mobile application"

Overview
The no. 1 independent news paper in Egypt
Its website is number 1 visited in Egypt
180,000 copy daily distributed

Problem
Can’t increase number of copies distributed due to not having own printing capabilities
The need to approach digital customers who are much more than normal printed version readers

Solution
Develop Al Masry EL Youm ODP with variable highly attractive features:
Free news (weather, cultural activities, currency and gold rates)
Premium sections available against subscription (news, sports, finance, articles & columns)
Auto renewal mechanism within the ODP
Commenting mechanism

Results:
9470 Download for the ODP
2271 Subscription in the different channels

MBC "WAP Portal"

Overview:
The largest Media Group in Arab World Region
Already moving towards new digital media solutions

Problem
Having their copyrighted content repurposed into mobile compatible versions but on others’ platform
Not leveraging the revolution of internet access via mobile phones

Solution
Develop MBC WAP Portal with variable highly attractive features:
Premium Content download
Free news section
Subscription based services
Ad space for selling

Slink

The 1st. mobile chatting application in Egypt, it supports most common handsets, special versions are made for Blackberry & I phone users.
Most of AUCians, GUCians & top 5 universities in Egypt are Slinkers

Main Features:

Chat:

Users can chat with their friends for free & know who’s near them via GPS. They can send an offline message.

Out & About:

Users can check all cafes, restaurant, cinemas & events in Egypt (All content is local to suit Egyptians) they also can check their addresses, phone numbers, minimum charges & something the place is special in & cinemas prices & timings.

Friends can recommend places to each other.

As they can comment on specific places or movies.

Weather

Users can check all Egypt’s weather updates

They can access all cities in Cairo

The Weather is provided today & tomorrow’s one.

Cilantro Mobile

Mobile application offers Mobile content catalogues to be placed on the tables. Interactive screen with mobile content for Cilantro customers. Forced WI-FI portal branded by Cilantro.

Cilantro Mobile enabled all cilantro visitors to have in hand catalogue for mobile content placed on all tables (table mats)
Wide range of content selection in different categories.

Content Type:
Audio - Cilantro Music – Images - Animated wall papers - Static wall papers - Mobile themes - Operator logos - Picture messages  - Java games (single & multiplayer) & Mobile Applications.

Result:
Increased customer retention and loyalty
Increase revenue split
Create a comprehensive entertaining community combining state of the art technology (mobile & Internet)

Offer a full bouquet of services including:
Interactive services – chatting - Content selections - News and information.
Extra customized services to café customers (negotiable)

Egypt news 1515

Service launched on 6th of October 2006

Service launched with one channel which is Breaking News with sending 3 SMS daily as default number with availability of increasing this number due to news importance

Service Short codes and countries:
Egypt: 1515 Tariff 5 LE per month                
KSA:   80466 Tariff 12 RS per month
SMS through put for this service was 35 sms/sec