Apple May Build a Search Engine to Shield iPhone Data From Google
Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years.
As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones.
This competitive advantage has not gone unnoticed by Apple. Building its own iPhone-centric search engine would help Apple shield Google from its App Store data, Munster said in a March 30 research note.
Facebook Sues Data Scraper
Warden gathered that data from public profiles using "crawling" software similar to what's commonly available on the Web; he was planning to release the set to select researchers, who proposed cross-referencing that data in all sorts of cool ways, trying to find links, for example, between income, employment, and social connections. (Does having more friends equal more cash? Is there a threshold, where too many friends means you're way to social?) As Warden was at pains to point out, the data is exceedingly public: You can still access it through Google's caches; and as Warden writes, "Nobody ever alleged that my data gathering was outside the rules the Web has operated by since crawlers existed."
Yahoo nixes Publisher Network beta, a Google Adsense clone
Yahoo has ended its Publisher Network beta—and the program overall.
The Publisher Network beta was a bit of clone of Google Adsense. Given the Yahoo search partnership with Microsoft the beta may have not made sense anymore. In any case, here’s what Yahoo just sent to participants in the Publisher Network beta.
Orange, OpenX launch challenge to Google’s DoubleClick in Europe
Orange, the key brand from Europe’s third-largest telecom, and OpenX, an open-source ad server, are teaming up to challenge Google’s DoubleClick in the European ad exchange market.
